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Social Media Advertising

Social Media Advertising for
Central Texas Small Businesses

Paid social campaigns that reach the right people with the right message. Strategy, creative direction, targeting, and optimization, all managed by Christina.

What You Get

Organic reach on social media has been declining for years. Paid social fills the gap by putting your message in front of specific audiences based on demographics, interests, behavior, and intent.

Christina manages the full paid social lifecycle: campaign strategy, audience building, ad creative direction, budget allocation, A/B testing, bid optimization, and performance reporting. Every dollar spent is tracked against measurable outcomes, whether that's leads, website traffic, brand awareness, or direct sales.

The 3-month minimum applies because paid social requires testing and iteration. Month one establishes baselines and tests creative. Month two refines targeting and scales what works. Month three delivers the ROAS data that proves whether to continue, adjust, or expand.

What's Included

  • Campaign strategy and objective setting
  • Audience research, targeting, and segmentation
  • Ad creative direction and copywriting
  • A/B testing and creative iteration
  • Bid management and budget optimization
  • Monthly performance reports with ROAS tracking
  • Retargeting and lookalike audience setup
3-Month Minimum

Who This Is For

Local Businesses

You want to reach customers within a specific geographic radius. Paid social gets your brand in front of people in Austin and surrounding areas who match your ideal customer profile.

E-Commerce Brands

You need to drive online sales and track return on ad spend. Paid social campaigns with conversion tracking tell you exactly which ads drive revenue.

Service Providers

You sell consultations, appointments, or professional services. Paid campaigns with lead forms capture qualified prospects directly from the ad.

What to Expect

1

Discovery Call

Define objectives, target audience, budget range, and success metrics.

2

Campaign Build

Audience research, creative assets, ad copy, and campaign architecture set up across platforms.

3

Launch & Test

Campaigns go live with A/B tests running. First performance data within 48 hours.

4

Optimize & Scale

Ongoing bid adjustments, creative swaps, audience refinement, and monthly ROAS reporting.

Frequently Asked Questions

What platforms do you run ads on?
Primarily Facebook, Instagram, and LinkedIn. TikTok advertising is available for brands with the right audience. The discovery call determines which platforms match your goals and budget.
What's the minimum ad spend budget?
Christina recommends a minimum of $1,000/month in ad spend (separate from management fees) to generate meaningful data. Lower budgets are possible but limit the pace of testing and optimization.
Do you create the ad visuals?
Christina provides creative direction and ad copy. If your team has a designer, she'll brief them. If not, she can coordinate with a graphic designer or use platform creative tools to produce the assets.
How do you measure success?
Every campaign tracks specific KPIs tied to your objectives: cost per lead, cost per click, ROAS, reach, and conversion rates. Monthly reports break down exactly where every dollar went and what it produced.
Can you run ads alongside organic management?
Yes. Many clients pair advertising with the Social Media Management service. Organic builds your brand presence while paid amplifies reach and drives specific conversions. The two compound each other.

Other Services

Audit & Strategy

Comprehensive social media analysis and strategic recommendations for growth.

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Social Media Management

Ongoing content creation, community management, and organic growth strategies.

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Consulting

Strategic guidance and expert advice for your social media initiatives.

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Ready to Reach More People?
More People

Book a discovery call. Find out what a paid social strategy looks like for your budget and goals.