Now accepting new clients — Book your discovery call today
Services

Marketing Services for Central Texas Businesses

Nine ways to work together — social media, email, website, and brand. Each service is designed around how small and medium businesses actually operate. No bloated packages. No long-term traps.

Social Media

Social Media Services

Strategy, management, consulting, and paid advertising — everything you need to grow on social.

One-Time Engagement

Audit & Strategy

A complete audit of your current social media presence with a custom strategy document you can execute yourself or hand to your team. Includes performance metrics, content analysis, audience insights, competitor benchmarking, and a 90-day content plan.

What's Included

  • Full performance audit across all active platforms
  • Audience analysis and competitor benchmarking
  • Custom 90-day content strategy
  • Platform-specific recommendations
  • One strategy review session with Christina
Learn More →
6-Month Minimum

Social Media Management

Full-service social media management. Christina handles content creation, scheduling, community engagement, monitoring, and monthly reporting so you can focus on running your business.

What's Included

  • 12–24 posts/month across 2–4 platforms
  • Content creation and curation
  • Scheduling, community engagement and monitoring
  • Monthly performance reports
  • Regular strategy check-ins with Christina directly
Learn More →
Monthly Retainer

Consulting

For businesses that have an in-house team or want to handle execution themselves but need expert strategic guidance. Monthly consulting gives you direct access to Christina for strategy sessions, content reviews, performance analysis, and trend forecasting.

What's Included

  • Monthly strategy sessions with Christina
  • Content review and feedback
  • Performance analysis and optimization
  • Trend monitoring and recommendations
  • Email and chat support between sessions
Learn More →
6-Month Minimum

Social Media Advertising

Paid social campaigns that reach the right people with the right message. Christina handles campaign strategy, ad creative direction, audience targeting, bid management, and continuous optimization across Facebook, Instagram, and LinkedIn.

What's Included

  • 1–4 active campaigns across 1–2 ad platforms
  • Campaign strategy and setup
  • Ad creative direction and audience targeting
  • Bid management and optimization
  • Monthly performance reports with ROAS tracking
Learn More →
More Ways to Work Together

Email, Website & Brand

Beyond social — the additional services your business needs to show up professionally everywhere.

6-Month Minimum

Email Marketing Management

Done-for-you email marketing that keeps your list warm and your business top of mind. Christina writes, designs, and sends your emails, manages your list, and reports on what's actually working — so you can stay focused on your clients.

What's Included

  • 4–8 emails/month written, designed & sent
  • List growth and hygiene
  • Segmentation as needed
  • Monthly report on opens, clicks & post-open behavior
One-Time Engagement

Email Program Setup

Everything you need to launch a professional email program from scratch. Christina sets up your platform, builds branded templates, creates your welcome sequence, and imports your list — so you're ready to send from day one. Includes a free Email List Health Audit, credited toward month one.

What's Included

  • Platform setup and configuration
  • Branded email templates
  • Welcome sequence (3–5 emails)
  • List import and cleanup
  • Free Email List Health Audit included
One-Time Project

Website Design & Build

A professional, mobile-ready website built on a platform your team can actually manage. Clean design, basic SEO, and a training handoff so you know exactly how to keep it updated after launch.

What's Included

  • Up to 8 pages, mobile-ready design
  • Contact form setup
  • Basic SEO setup
  • Google Analytics install
  • Training handoff so you can manage it yourself
Monthly Retainer

Website Retainer

Hands-off website maintenance so your site stays current, secure, and performing. Christina handles content updates, software maintenance, and delivers a plain-English monthly Google Analytics report — no tech headaches for you.

What's Included

  • Content and software updates
  • Site health monitoring
  • Monthly Google Analytics report in plain English
  • Priority turnaround on updates
One-Time Project

Brand Identity

A complete visual identity that gives your business a consistent, professional look across every touchpoint. Logo, colors, fonts, and a brand guide your whole team can follow — so your brand looks intentional everywhere it shows up.

What's Included

  • Logo design (multiple concepts)
  • Color palette and font pairing
  • One-page brand guide
  • Social media profile kit (higher tiers)
  • Stationery and social templates (full package)
How It Works

Your Path to Better Marketing

01
Discovery Call

A 30-minute conversation about your business, goals, and current presence. No pitch. Just listening.

02
Custom Proposal

Within 48 hours, you get a tailored proposal with scope, timeline, and pricing. Clear terms, no surprises.

03
Onboarding

Brand deep-dive, access setup, content audit, and strategy alignment. Everything locked in before anything goes live.

04
Execute & Report

Content goes live, campaigns launch, results get tracked. Monthly reports, regular check-ins, continuous optimization.

Common Questions

FAQ

How much do your services cost?
Pricing depends on scope, platforms, and engagement type. After the discovery call, you'll receive a custom proposal with transparent pricing. No hidden fees, no surprise charges. Most SMB clients invest between $1,500–$5,000/month.
Why is there a 6-month minimum for management and advertising?
Results compound over time. The first month is onboarding and establishing your brand voice. Month two builds momentum. By month three you're seeing real traction — and months four through six are where the data starts driving smarter decisions. Anything less and you're measuring setup, not performance.
Do I work directly with Christina or with a team?
Christina is the principal strategist on every account. She leads your strategy, sets the direction, and stays hands-on throughout the engagement. You get 17 years of experience applied directly to your brand from day one.
What platforms do you work with?
Primarily Facebook, Instagram, LinkedIn, and TikTok for social media. For advertising, Meta (Facebook + Instagram) and LinkedIn are the most common. The discovery call will determine which platforms make the most sense for your business and audience — not every brand needs to be everywhere.
Do you offer email marketing services?
Yes. LED Marketing offers both Email Program Setup (a one-time engagement to get your list, templates, and welcome sequence in place) and ongoing Email Marketing Management. If you don't have an email program yet, the free Email List Health Audit is the best place to start — it's credited toward month one if you continue.
Can you build or maintain my website?
Yes. Website Design & Build is a one-time project for businesses that need a new site — up to 8 pages, mobile-ready, with SEO basics and a training handoff. The Website Retainer covers ongoing maintenance, content updates, and a monthly Google Analytics report for businesses that already have a site and want someone to keep it current.
What if I already have someone managing our social media?
The Consulting service is designed exactly for this. Christina can guide your existing team with strategy, content review, and performance optimization without taking over day-to-day execution.
How quickly can we get started?
Typical onboarding takes 1–2 weeks from signed proposal to first content. Audit & Strategy and one-time projects can begin within a week. Availability varies, so booking a discovery call early is recommended.

Let's Build Your Presence

Book a discovery call and let's figure out the right approach for your business.