Our Services

Audit

Performance Metrics: Reviewing key social media analytics such as engagement rates, reach, audience growth, and website traffic from social media.

Content Analysis: Identifying top-performing posts and understanding what resonates most with the audience, as well as analyzing underperforming content.

Audience Analysis: Understanding audience demographics, interests, and behavior on each platform.

Strategy

Defining Goals and Objectives: Clearly outlining what the business wants to achieve through social media (e.g., increase brand awareness, drive website traffic, generate leads).

Identifying Target Audience: Understanding who the ideal customers are, their demographics, interests, and online behavior to tailor content and messaging effectively.

Content Planning and Creation: Developing a plan for the types of content to share, the cadence, and recommended channels.

Content Curation and Publishing: Regularly creating, scheduling, and publishing engaging content across various social media platforms.

Audience Engagement: Actively interacting with the audience by responding to comments, messages, and mentions to build community and foster relationships.

Monitoring and Analytics: Tracking social media performance using analytics tools to measure key metrics, understand what's working, and identify areas for improvement.

Community Building and Moderation: Cultivating a positive online community, managing discussions, and moderating user-generated content to maintain a safe and respectful environment.

*Minimum 3-month contract required

Provides Expert Advice and Strategy: Offers specialized knowledge and develops tailored social media strategies to help businesses achieve their goals.

Analyzes Performance and Identifies Opportunities: Reviews social media data, audits existing efforts, and pinpoints areas for improvement and growth.

Guides Content Creation and Best Practices: Advises on effective content strategies, platform-specific best practices, and how to engage target audiences.

Stays Updated on Trends and Algorithm Changes: Keeps informed about the ever-evolving social media landscape to ensure strategies remain relevant and effective.

*Monthly retainer required

Campaign Strategy and Planning: Development of a comprehensive advertising strategy, including target audience identification, ad objectives, budget allocation, and platform selection.

Ad Creation and Management: Designing, writing, and producing ad creatives (images, videos, copy) and managing the technical aspects of setting up and running ad campaigns on the chosen platforms.

Performance Tracking and Reporting: Monitoring key advertising metrics (impressions, clicks, conversions, cost per result) and providing regular reports on campaign performance, insights, and recommendations for optimization.

Audience Targeting and Optimization: Utilizing platform-specific targeting options to reach the most relevant audience and continuously optimizing campaigns based on performance data to improve results and efficiency.

*Minimum 3-month contract required